A sunny yellow car sputters along the side streets of Adyar. On the back it says in bold white letters: Work until you don’t have to introduce yourself anymore. It’s a message that G Annadurai, the owner of the car, takes seriously; so it’s not surprising that at the age of 38, he’s already a local celebrity with global appeal. As a technology enthusiast, he recently attended the Dubai Expo 2020 to learn about the latest developments in the field.
After grade XII, Annadurai waited at tables in a cafeteria before starting his current profession in December 2010. Despite not being able to continue his studies, his inclination to learn remained. His Wi-Fi car is stocked with newspapers and magazines, and the passenger seat is equipped with tablets, a laptop and even a TV. “Everything is free for my customers. I want them to read and be informed,” said Annadurai, who says he enjoys reading in his spare time and is currently reading. 42 Mondays†
While discussing his visit to the Dubai Expo, he says that as customer needs continue to change, it is good to stay abreast of the technology that can help meet those needs. As an example, he pulls out a white, futuristic-looking device and introduces it with a touch of showmanship: “AWS Deep Lens… It helps understand sign language so I know what my hearing and speech-impaired clients are saying.”
Annadurai tries his best to acquire the latest gadgets for his customers, be it the iPad, Samsung tablet or solar powered headphones. He just bought the iPhone 13 from Dubai. “Technology is updated every year: if you don’t keep up with it, you’re outdated,” he grins. However, he adds that he experiences the greatest joy when children from the slums can browse on his latest MacBook Pro.
Annadurai says 50% of his customers use the iPad Pro, 15% use the Mac Book Pro, and 25% read the magazines and newspapers. “I get six newspapers in the morning and two in the evening, and I’m subscribed to 35-40 magazines. These include segments such as business, travel, lifestyle, fashion and current affairs, in English and Tamil. Previously I had newspapers and magazines in Bengali, Odiya, Kannada, Malayalam, Telugu. But there weren’t too many buyers.”
In addition, Annadurai also publishes one book per month. This month it’s 42 Mondays† Featured book of the month in the past rich father poor father† A brief history of time among other things.
G Annadurai’s car comes with tablets, laptop, magazines, newspapers, mini fridge and snack rack | Photo credit: K. Pichumani
The car also has a red mini fridge stocked with chilled coconut water, as well as a snack rack full of chocolates and cookies, all free to customers.
Explaining why he puts so much effort into equipping his car, he says, “People are so stressed these days. I want them to relax.” He holds up two Rubik’s cubes and grins: “If you can solve these, you will get a prize.” He organizes a monthly quiz. He formulates the questions himself. Example: Where is the headquarters of ESCAP (Economic and Social Commission for Asia) ) After a lucky draw, one winner will receive a cash prize of ₹1,000.
Annadurai says he spends 18,000 every month on these frills and subscriptions. Which brings us to the question: how much does he earn per month? “Pre-pandemic it was over a lakh and now it has dropped to ₹60,000-65,000 as most of my IT corridor clients work from home and international tourists have not come for the past two years,” he says. . , adding that he uses government-set tariffs for tariffs.
Now he manages 30 to 40 clients in a day. But things will bounce back, he says optimistically, adding, “That’s when I have more plans to record. Until then, the goal is to stay afloat.” But despite the “business collapse,” he continues to offer free services to teachers, doctors, nurses and decontamination workers.
SOURCE : www.thehindu.com