Gaurav Gupta, the Indian designer of choice for American rappers?

With a stellar Oscar debut and Megan Thee Stallion and Cardi B as clients, the Indian designer is making his way onto Hollywood stylists’ checklists

With a stellar Oscar debut and Megan Thee Stallion and Cardi B as clients, the Indian designer is making his way onto Hollywood stylists’ checklists

There is a certain rhythmic pattern that defines the design vocabulary of Indian couturier Gaurav Gupta, whose creations have recently been spotted on American rappers Megan Thee Stallion and Cardi B. On Monday morning in India, Gupta’s blue-and-silver ruffled dress made a shared debut. with Megan on the red carpet at the 94th Academy Awards.

Gaurav Gupta

Gaurav Gupta | Photo credit: special arrangement

Online, the dramatic nude pink dress worn by Cardi B in her upcoming music video, No love, combines art with fashion to create a “sculpted garment” that represents the element of air (the MV is inspired by the different elements of nature). In both creations, Gupta plays with his signature technique to create an extraordinary mold that embraces the body and adds a theatrical twist with free-flowing traces of fabric.

10-day masterpiece

The trip to Hollywood was particularly exciting for Gupta, who had to work to tight deadlines and tight specifications. It took him about five days to make Megan’s red carpet clothes.

Megan Thee Stallion and Gupta's sketch for the dress

Megan Thee Stallion and Gupta’s sketch for the dress

“We call the dress a biomorphic fantasy dress. It’s in soft blue and silver, which is my idea of ​​fantasy creatures found during extreme deep-sea diving; that’s the inspiration”Gaurav Gupta

“We were approached literally 10 days ago with this dress [before the Oscars],” he says. “Megan’s stylist, Eric Archibald, reached out to our PR representative in LA, Hemakshi Bose. The question—about our sculpture statement and art couture—suggested that Megan wanted to celebrate art in fashion. We’re calling the dress a biomorphic fantasy. It’s in soft blue and silver, which is my idea of ​​fantasy creatures found during extreme deep sea diving, that’s the inspiration.”

Gupta was aware of Megan’s character and knew she likes to make a statement. Eric does that too. After going back and forth for a few sketches, the garment was taken to Los Angeles. “It was a magical moment to have my brand on the Oscar red carpet for the first time with Megan, who also debuted there. I love bringing two forces together to create concept couture and neocultural movements in the world. It’s also really nice that Indian couture is represented in such a beautiful, global way,” he says.

A sketch of Cardi B's dress and the rapper in her video

A sketch of Cardi B’s dress and the rapper in her video

textile art

The request also came in for Cardi B via Bose. “Kollin Carter, Cardi’s principal stylist, saw one of our sculpture dresses in the showroom. It was a plain organza dress from a few seasons ago. He fell in love with the technique and form, and wanted something new and groundbreaking for the music video,” he says. He explains how the nude pink dress made the rapper glow, adding, “It’s a pure art sculpture. We constructed dummies of Cardi’s body shape and size, and created these two sculptural pieces.”

SOURCE : www.thehindu.com

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