Hasbro acquires D&D Beyond from Fandom for $146.3 million in cash

Hasbro, the parent company of Dungeons and Dragons Publisher Wizards of the Coast, is acquiring D&D Beyond for $146.3 million in cash† The popular tabletop role-playing game has been licensed to D&D Beyond as its official subscription-based digital toolset since 2017.

D&D Beyond is the digital toolset for Dungeons & Dragons, where users can create characters and conduct campaigns with fellow players. Here players can also buy digital versions of Dungeons and Dragons books, in addition to the subscription costs. Wizards of the Coast is promising that all purchases made, characters made and campaigns executed are not going anywhere. However, the cash acquisition is still subject to regulatory approvals.

You may have assumed that all along, D&D Beyond was produced and owned by the Dungeons & Dragons owners, but it was operated by Fandom, the hosting service for nerdy wikis like wookieepedia and this one for Elden Ring† This deal shifts D&D Beyond from a royalty-based source of revenue for Wizards of the Coast to in-house development, bringing its nearly 10 million registered users – who range from a free tier to $5.99 per month subscription — as well as their precious data.

While you can already purchase official D&D digital content and sourcebooks through services such as Roll20 and Fantasy groundsHasbro is positioning itself to control more of the digital revenue stream rather than relying solely on licenses and royalties — especially now, as 80 percent of D&D players will have played the game digitally by 2021.


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