Mastercard replaces Patym, acquires title rights for all India matches, domestic cricket

The Board of Control for Cricket in India on Monday, September 5, announced Mastercard as the new rights holders, replacing Paytm. The digital payment platform’s 7-year partnership with the Indian cricket board has come to an end.

Notably, according to reports, Paytm had requested the BCCI to reassign sponsorship, which was valid until the end of the 2023 season, to Mastercard, for whom former Indian captain MS Dhoni has been a brand ambassador for the past 4 years.“During this association, Mastercard will be the title sponsor for all international matches (both women and men) held on home grounds, domestic cricket matches such as Irani Trophy, Duleep Trophy and Ranji Trophy organized by the BCCI, as well as all junior cricket (under 19 and Under 23 competitions to be held in India,” the BCCI said in a statement.Mastercard has been associated with major sports venues such as the UEFA Champions League and the Australian Open and the French Open. Speaking about the association with the BCCI, the Indian Cricket Council chairman said on Monday that the governing body appreciates Mastercard’s support in helping Indian cricket grow.“The BCCI welcomes Mastercard as the title sponsor for home cricket matches for the 2022-23 season. Along with the international home series, the BCCI’s domestic tournaments are crucial as they are a stepping stone to make India a strong international side.“The BCCI appreciates Mastercard’s support in building Indian cricket. This sport is more than a passion, it’s a way of life and we look forward to some innovative experiences for the fans through this partnership and delivering value to Mastercard through this partnership,” said Ganguly.Meanwhile, BCCI secretary Jay Shah said the partnership with Mastercard will be an enrichment given the overcrowded home season and the upcoming domestic season.Former India captain MS Dhoni, meanwhile, said he is pleased that Mastercard has committed itself to the BCCI.”Cricket has been my life and has given me everything I have. I am delighted that Mastercard is sponsoring all of the BCCI’s home cricket matches, especially domestic cricket, juniors and women. Today’s Ranji and junior players will be playing for the country tomorrow and continue to embody the pride of 1.3 billion Indians,” Dhoni said.India, currently in action in the 2022 Asia Cup, will take on South Africa and Australia in the limited throughput series in September-October ahead of the T20 World Championship in Australia.— ENDS —

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