Omega x Swatch MoonSwatch is one of 2022’s biggest collabs

In a revolutionary move, Omega and Swatch have launched a line of 11 planetary themed watches – with different colors and for around ₹20,000

In a revolutionary move, Omega and Swatch have launched a line of 11 planetary themed watches – with different colors and for around ₹20,000

At a time when ‘collaborations’ are the way forward, the concept is still new in the watch world. Associations with sports, personalities and notable events have been the norm for decades, but not so much joining forces with another brand (Bulgari x MB&F was one of the few examples last year). Now Omega and Swatch (part of the same conglomerate, The Swatch Group) have changed that.

Their very first collaboration is based on the iconic Omega Speedmaster Chronograph, which traveled to the moon more than 50 years ago. A quantum leap for both brands, the Speedy – part of Omega’s ethos for decades – is now available in a fresh, young, colorful version at a fraction of the price. Launched worldwide on March 26, the MoonSwatch series consists of 11 timepieces and is made from Swatch’s Bioceramic, a material made from a mix of ceramics and plastics of organic origin. Each watch is inspired by a celestial body in the solar system, including the sun, moon and nine planets.

The different shades of MoonSwatch

The different shades of MoonSwatch

Courting the Moon

Borrowing classic vintage Speedmaster details, MoonSwatch features the iconic tachymeter with the tip above 90, a 42mm dial and three chronograph sub-dials. However, the timepiece is made of quartz and is powered by a battery, just like regular Swatch watches. With a wide spectrum of hues, from vibrant reds to bright yellows and deep charcoals to powdery blues, each timepiece has special details related to its inspired planet. Mission to Saturn has a ring on the 6 o’clock sub-dial, while the Mission to Mars watch has rocket-shaped hands on two of the three sub-dials. Each watch also features a NASA themed planet image on the caseback and Super Luminova hour markers.

Mission to look at Mars

Mission to look at Mars

The NATO Velcro is a deliberate choice – a nod to the ‘missions’ the wearer will undertake, just as an astronaut would (the Apollo 11 crew used Velcro to fasten their Omega Speedmasters in 1969).

Available in select Swatch stores worldwide for a very tempting $260 (approximately ₹19,843), the watches are not limited edition. However, this doesn’t stop people from rushing to Swatch’s flagships in London, New York and Singapore at lightning speed and queuing up to 10pm straight to get the first entry. There have been reports of resellers selling these watches on resale sites for nearly 10 times the retail price. Given these significant gains in the pre-owned market, one thing is clear: Omega and Swatch wanted to make a universal impact and they succeeded.

SOURCE : www.thehindu.com

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