Spotify is renaming its live audio app and moving it to its main music streaming app to make it more visible, according to a report of Bloomberg† Greenroom, which Spotify launched last June, is being rebranded as Spotify Live, a place where creators can have conversations that subscribers can listen to.
A Spotify account was not required to use Greenroom at launch, but now that the product has moved to the main streaming app as part of the rebrand, that’s likely to change too. Evidence of the update, expected in the second quarter, was discovered by developer Steve Moser in Spotify’s iPhone app and confirmed by Bloomberg‘s sources.
Spotify launched Greenroom on iOS and Android last year as a competitor to Clubhouse. It’s built on Locker Room, an app created by Betty Labs, a software developer that acquired Spotify last March. When it launched Greenroom, Spotify was one of many tech platforms building live audio products, hoping to capture some of the buzz (and users) that Clubhouse, originally by invitation only, amassed in its first year.
But unlike live audio features like Twitter’s Spaces, Greenroom hasn’t really found a wider audience until now, after moving to a relatively slow start after its rebrand last year.
Spotify did not immediately respond to a request for comment from The edge on Wednesday.