Time Media to revive movie business with ₹400-cr. investment

Time Media & Entertainment has announced the revival of its film business with new vertical markets and an investment of over ₹400 crore.

The company has announced eight films, two web series and two music video projects.

Time Media said it is collaborating on the projects with NH Studioz, a content house distributing Indian cinematic content, including Triflix and Ninjoor Pictures.

“We are revolutionizing the future with groundbreaking technologies that will take Indian film production and content creation to the next level,” said Pravin Shah, president of Time Media & Entertainment.

Aside from its established vertical markets of Time Films and Time Audio, Time Media has now diversified into virtual studios, artist networks and film services.

“Our new verticals will add and expand our holistic integrated offering for Indian entertainers,” said MD Sagoon Wagh.

Viral Shah, director of Time Media & Entertainment, announced that the company would soon set up a state-of-the-art chroma studio in suburban Mumbai for an investment of ₹100 crore.

“This will be the largest shooting floor in Mumbai, spanning 30,000 square feet and 55 feet in height,” said Mr Shah, adding that it would have world-class technologies and provide the best services across the country in partnership with Real Touch Studios.

While an investment of 275 crore will go to the film industry, about ₹25 crore will go to Time Audio, company executives said.

www.thehindu.com

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