We tracked what happens after TikTok songs go viral

It’s no secret that TikTok is a virality machine. Songs are turned into sounds that can be used in any video, and if they gain enough traction, they can catapult a musician into the pop culture stratosphere. But we wanted to know exactly what happens between a song that goes viral and an artist that becomes a real success. So in the fall of 2021, we partnered with the data analytics website the pudding to find out.

We gradually discovered that it is quite a challenge to use data to answer this question in concrete terms. Our process involved creating dozens of custom datasets, careful fact-checking, and conversations with hit songwriters and music industry executives to match data with real-life experiences.

After seven months of spreadsheets, data deep dives, and interviews, we were able to track the numbers to track what happens to artists after they go viral — and how the music industry has reshaped around TikTok. As it turns out, the app is revolutionizing the way record labels work and giving artists more leverage than ever.

You can find this video and all the others Vox’s videos on our YouTube channel

www.vox.com

Leave a Reply

Your email address will not be published.